Friday, September 2, 2011

Basics for Jewelry Sellers - Buyer's Point of View

I collect stick pins, mostly vintage and antique. I have bought a large number of the pins in my collection through okay and I am a sometimes seller of jewelry on okay. I would like to share with sellers of jewelry, including new jewelry, some important information that I, and others like me, look for when I shop on okay for jewelry. I think this is pretty basic information. Though to some, it may seem obvious, I think with the growing okay gemunity it can be helpful to the many new sellers.
For buyers, this is also good information, especially if you are new to buying jewelry on okay, or new to collecting. I have been lucky to meet good people on okay and elsewhere who were kind enough to share their knowledge and experiences. They saved me from making a lot of mistakes with this basic information.
I'd like to pass this on to sellers who might benefit by selling more and buyers who might benefit by buying with more confidence. okay is a great place to buy and sell jewelry as long as everyone is confident.
What Many Buyer's Look For In A Seller's Ad:
Condition: Overall is nice, such as fair, good, used, like new,but these terms can be subjective. We need more details about flaws, such as scratches, wear, chips, etc.
Age: If you have any idea of the age this is very helpful.
Markings: Markings can refer to a gepany, a specific designer, or metal content. Any markings that you find are very helpful even if you don't know what they mean. Sometimes that means describing a picture instead of words or numbers. If you know the meaning of the mark, please include that. For novice sellers, remember that markings can be found on the back of the main part of the piece, pin sticks, clasps, metal tags, etc.
Metal, Stones, Gems: Whenstating that a piece is made up of a certain type of metal, stones, or gems please explain how you know this information. Sometimes I have seen an itemlisted as "gold" or "set with a diamond", but no reason the buyer should be confident in this statement, such as seller is a certified gemologist, or papers gee with piece, or marked on piece.
Provenance: Include any information about the jewelry piece's history, or if you feel it is too private or too much information to include, offer to make it available to the buyer.
Pictures: These are very important to a buyer, however some sellers use them as the only description. Unfortunately, this just isn't enough. They do not give enough detail and certainly cannot offer any of the other information as stated above. Also try to have a picture of more than one view. Maybe a picture that shows the markings if possible.
General Tips: Keep informationabout shipping and payment, special reqirements, other auctions, and other similar information concise and separate from the item description. As a buyer I would be prefer to find the item description first, not in the middle or at the end. I tend to give up if I have to look through too much of the other stuff first. As a buyer, I don't read all that until I know if I want the item. Then I read it to decide if I want to work with the seller.

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